We didn’t expect a live choir performing a full rendition of our jingle on air, but that’s exactly what we got when The Grout Guy landed on ABC’s Gruen.
On the 13th of May 2026, Wil Anderson and the Gruen panel turned their attention to our advertising, specifically the jingle that has been ear worming its way into Aussie bathrooms for years. The discussion centred on how a trade business can build a genuinely recognisable brand in a category where most competitors are forgettable.
What Gruen Said
The panel discussed The Grout Guy as an example of distinctive, consistent branding in the home services market. The conversation focused on how a memorable jingle does the heavy lifting that a lot of trade businesses leave to word of mouth.
Gruen has been analysing Australian advertising since 2008. The panel examines campaigns they find genuinely worth discussing, which is what made this one feel earned rather than engineered.
Why A Jingle Works in A Trade
The average homeowner wouldn’t be able to name a single grout or tile repair company until they have a leak. By the time the problem appears, the decision is already half-made by whatever brand they can recall.
A jingle that sticks is worth more than most ad budgets in that moment. It is the reason a homeowner Google’s ‘The Grout Guy’ rather than ‘shower regrouting near me.’
What It Means For Us
This is confirmation that the work we have put into our brand is landing beyond our own customers. From the way our team shows up on the job, to the way we communicate, the consistency is being noticed.
We are a trade business. We fix showers, regrout tiles and back our work with an industry-leading guarantee. The fact our advertising is being discussed by marketing experts on national television is not something we take for granted.
Watch The Full Episode
You can catch the segment or full episodes of Gruen on ABC iview.
If your shower is overdue for some attention, request a quote from our specialist team at The Grout Guy.
